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Polaris
The Duel

Polaris claims to build the world's toughest ATVs. But so do their competitors. In order to stake their claim, the CEO of Polaris decided to do what any self-respecting CEO would do: He picked a fight. Tom Tiller challenged his competitors to compete in The Duel: A series of ATV riding challenges that would prove, once and for all, who builds the world's toughest ATVs. I designed a series of Wild Postings as part of a larger campaign.

Copywriter: Brian Murray