Polaris claims to build the world's toughest ATVs. But so do their competitors. In order to stake their claim, the CEO of Polaris decided to do what any self-respecting CEO would do: He picked a fight. Tom Tiller challenged his competitors to compete in The Duel: A series of ATV riding challenges that would prove, once and for all, who builds the world's toughest ATVs. I designed a series of Wild Postings as part of a larger campaign.
Copywriter: Brian Murray